The email marketing team at David Jones was facing significant challenges in maintaining consistency, efficiency, and speed in their email campaigns. With team members of varying skill levels working on different campaigns simultaneously, there was a noticeable lack of cohesion in design elements, resulting in brand inconsistency and wasted time on repetitive tasks. CHALLENGES
- Inconsistent design elements across email campaigns.
- Time-consuming process of creating and updating emails using Photoshop.
- Lack of centralized resources for design assets and guidelines.
- Difficulty in maintaining brand standards across different email templates.
- Limited collaboration and communication among team members during the design process.