based in melbourne, Australia - available for remote work worldwide.
I’m a design lead who bridges the gap between brand and product - building scalable systems, pixel-perfect UI, and high-impact visuals that work smarter, not harder. With over a decade across agencies, in-house teams, and complex brand ecosystems, I bring strategy, structure, and a deep focus on clarity and consistency.
I specialise in the in-between: where visuals need systems, where teams need clarity, and where someone needs to build the thing and teach others how to use it. I’ve helped teams move faster, stay aligned, and design with confidence.
I’m Kristen - lead designer
making branding, UI, & systems that work
About
Rolled out a scalable design system in Figma (and got the whole team using it)
Cut production time by 80% with smarter files, reusable components, and fewer headaches
Mentored mid-weights and new designers, sharing feedback, tips, and Figma wizardry
Built team docs, QA checklists, and tidy file structures that made everything easier to find (and ship)
Known for: pixel-perfection, strong opinions about padding, and being the go-to for “Can you fix this?”
current highlights
I started in design, then spent nearly a decade running my own photography biz and freelancing as a designer (shooting bands, weddings, portraits, and designing for brands), before returning to full-time design.
Real human alert!
Case
study
Systemising Design for Speed, Consistency, and Sanity
How I transformed a chaotic, outdated design process into a scalable Figma system - cutting design time by 80%, reducing inconsistencies by 95% (because humans), and becoming the go-to person for design ops and team enablement.
view case study
Case
study
How a Smart Template Boosted Engagement, Store Visits
& Efficiency
A sleek new email template helped boost store traffic, lift engagement, and streamline workflows - not just for the design team, but across categories. Built for speed and consistency, this modular system made life easier for everyone (and got real results).
coming soon!
Current
Lead Digital Designer
At my current role in high-volume retail marketing, I design across fashion, beauty, and home categories - creating email campaigns, homepage updates, landing pages, paid media, and social assets that are fast, flawless, and always on-brand. I contribute to art direction, UX collaboration, and campaign concepts across seasonal and promotional work. I work in Figma to build and maintain component libraries, design systems, and reusable templates that support consistent, scalable output. Projects range from email design to campaign launches, with a focus on dev-ready files, smart cross-functional teamwork, and iterative improvements through A/B testing and performance feedback. I also support content strategy to ensure every design communicates clearly and converts effectively.
Previous
Senior Designer
In previous roles across agencies, freelance, and in-house teams, I worked with retailers, marketers, coaches, photographers, creative businesses, and organisations across finance, tech, health and education.
I designed everything from brand identity and websites to sales pages, digital courses, and animated assets. I contributed to art direction, content strategy, and campaign concepts across diverse platforms and audiences. Projects included apps, landing pages, microsites, email design, paid media creative, animations, workbooks, reports, PDFs, eBooks, lead magnets, presentations, social templates, and brand kits. I delivered responsive, system-friendly designs using Figma, Sketch, and Adobe tools, and built client sites in Showit, WordPress, and Squarespace.
